Tuesday, November 28, 2006

Increase Web Site Traffic - Part 9

Ezine Advertising.
The fastest and easiest way to get traffic
is to tap into other people's lists. An ezine (electronic magazine) is much like a traditional magazine or newsletter...only it's delivered via email.

If you're on a tight budget or want to get started quickly without a website or a list of your own, then ezine advertising should be your number one choice.

Three reasons why ezine advertising is the perfect solution for beginners who want to get into profit fast:

1. It's highly targeted. People subscribe to ezines to receive information about specific topics. You just need to find ezines that cover topics related to the product your are promoting.

2. It's cost effective. You can find ezines that sell solo ads for as little as $20.

3. It's a quick way to get traffic. You can place an ad tomorrow and see profits by the end of the week.

Ezine Advertising is the number one choice of experienced marketers for driving laser-targeted traffic to their websites. If you do your research and select the best ezines for the product you promote, you can expect response rate of 20-30% or more.

What Is An Ezine?

An ezine is similar to a printed magazine except that it's delivered electronically via email. And instead of purchasing an ezine, people sign to receive it for free or a monthly subscription fee. Most ezines are published weekly, but some are published daily, monthly or bi-monthly.

Here are a few ezine coops to get you started:

Types of Ezine Ads

Classified Ads: the cheapest and the least effective ads you can buy. Classified ads are limited to two or three lines and placed at the end of the ezine. Some ezines even give away free classifieds as an incentive to subscribe. Unless you place a classified ad in an ezine with 30,000 subscribers or more, your chances of getting a response are very small.

Sponsor Ads: these are more expensive than classified ads, but will give you a much better response. Sponsor ads can be placed at the top, middle or bottom of an ezine issue. You can include more text in a sponsor ad so it's a good way to test your copy before going all out on a solo ad.

Solo Ads: this is the king of all ads because your offer is sent exclusively to everyone on the mailing list and gets full attention of the subscribers. No articles or other content is included. Solo ads can be expensive, but they can increase your response by as much a 100% over sponsor ads. You can usually expect a 20% - 30% response rate from a good solo ad. In other words, if you purchase a solo ad for $100 in an ezine with 5,000 subscribers, you should expect about 1,000 highly targeted visitors.

Note: Solo ads can be purchased for as little as $10. You will get a much better response from a $10 solo ad sent to 500 subscribers than you will from a $10 classified ad sent to 5,000.

Here's your step-by-step guide to successful ezine advertising.

Step One: Subscribe to 3 or More Ezines

Subscribe to ezines that offer top sponsor and solo ads within your budget. Subscribing to ezines before you place your ads will allow you to determine the quality of the list and potential profitability of your campaign before you spend any money. You can also make sure your ad goes out.

Tip: set up a specific email address for your subscriptions and filter them into a specific folder in your mail program for easy access. In Outlook Express, select Tools, Message Rules, Mail. Click New. Apply this rule after the message arrives Where the To line contains 'newsletters@yourdomain.com' Move it to the ‘Ezines' folder.

You can find a wide variety of ezines in these directories:

http://topezineads.com

http://www.directoryofezines.com

If you're a Gold Member, you can find a database of ezines here.

Step Two: Contact the Advertisers

The surest way to maximize your results from any ezine is to ask people who have already advertised. Take a few minutes to contact one or more people who have placed ads similar to the one you want to place. Tell them you're new to ezine advertising and are afraid of losing money. Most people will be glad to help you out. And if they had a bad experience, they'll definitely let you know.

In addition, if you see the same ad running multiple times, that's a good indication that it was profitable. Smart marketers will run the same ad at least three times if the first one was successful.

Here's an example:

Subject: {!firstname}, about your ad in [Ezine Name]

Hi {!firstname},

I'm just getting started on the Internet and I
was hoping you could help me out.

I noticed your ad in Action Marketing News and
was wondering what kind of response you got.

I'm on a tight budget and don't want to lose money
my first time out.

I appreciate your help.

[Your Name]

Step Three: Contact the Ezine Publisher

Contact the publisher to find out if anyone has else has purchased an ad within the last month for the same product you want to promote. This is critical because you don't want to advertise the same product to people who may have already purchased.

Here are some additional questions to ask (if they are not stated on the website):

Can I personalize the subject line?

Can I personalize the message?

What are the personalization codes?

How often to you publish?

When is your next opening?

What is the maximum word count?

Step Four: Set Up an Ad Tracker

You will want to create a tracker for each ezine. The system will create a link for you to use and it will track your visitors and commissions just like your regular affiliate link.

Never pay for adverting unless you can track the response. You need to know how many visitors and sales you get for each ad you place so you can determine whether or not you want to run another ad in a particular ezine.

This information is critical for determining how well each ad campaign does and how well you're converting visitors into sales. Sometimes you just need to tweak your ad copy and run the ad again for better results.

If you get good results the first time, run your ad again in a week or two. Not everyone will buy the first time around. And many who were "on the fence" the first time they saw your ad, may purchase the second time around.

Step Five: Write Your Ad

Most affiliate programs provide pre-written ads for you to use – don't use them! Well at least not word for word. Make them unique and you'll get much better results.

Here are some suggestions for writing ads:

Add a personal endorsement. With all the hype online, people are more likely to read and click on something that you personally recommend.

Use a section from the sales letter or a testimonial for the product you are promoting. That's an easy way to get content for a good solo ad.

Use other people's ads. One of the bests ways to come up with ideas for good ads is to read ezines. Look for ads that catch your eye. Modify them to fit the product you're promoting and add your own personal touch.

Step Six: Place Your Order

This is the easy part. You simply fill out a form with your ad copy and credit card information. After you process the order. You will receive a confirmation telling you when the ad will run. And since you are already subscribed to the ezine, you can verify it yourself. Don't rely on them to send you a "courtesy copy."

Step Seven: Put Half Your Profits Back Into Advertising

Okay, sounds simple enough. But where do you put the extra profit? That's why you track your ads. So you can make an informed decision and maximize your profits.

Let's say you place your ad for Affiliate Cash Secrets in three ezines as I suggested and they yield the following results:


Response

Subscribers

Ad Cost

Profit

Ezine #1:

20%

1000

$100

$120

Ezine #2:

30%

1000

$100

$230

Ezine #3:

30%

1000

$100

$340

Total:

-

3000

$300

$690


All three ads were profitable. The response rate and conversion were close. But Ezine #3 brought the most cash. So if you were going to put half your profits back into advertising, where would you put it?

Let's say you are going to put $400 into advertising this time... Take two hundred and invest it back into the successful ezines and invest the other two hundred into two new ezines. And then multiply your profits from there.

You could buy two more solo ads in ezine #3 or you could place a different ad in ezine #2 to see if it pulls better. But you're probably not going to waste too much time with ezine #1 (although I wouldn't discount it because it did produce a profit).

The profit potential of this method is incredible. Once you tap into the strategy and see it working you'll see exactly what I mean. And until you do, you'll have a hard time understanding why I get so fired up about it :o).

Note: it can take up to two weeks (or longer) to get into some ezines. So it's important to get your spot as soon as possible.

Increase Web Site Traffic - Part 8

PPC or Pay Per Click Traffic From Search Engines.
You can literally start receiving traffic within 15 minutes of setting up your ad campaign at pay-per-click services like Google AdWords…and you can get started for just $5.00.

Pay per click is a simple concept: you write little ads to display on search engine results for specific keywords that you select. If you bid high enough, your ad will appear on the first page of the results. And since it's a bidding system, you only pay when someone clicks on your ad.

To get started, you need to sign up at http://adwords.google.com. Google has comprehensive tutorials and keyword search tools to get you up and running fast.

Although AdWords is the quickest way to get traffic from pay-per-click advertising, it is also the most expensive for keyword bids.

You may want to start with some 'lite' PPC advertising at the following search services:

Increase Web Site Traffic - Part 7

Blogging To Attract Targetted Traffic
If you want to generate consistent, long-term traffic and sales, you need to start blogging. It takes time to build a blog. But if you do a little each day, you'll profit in the long run.

The first thing you want to do is go to Blogger.com and create a blog. You're going to post content in your blog so it gets picked up by search engines.

Blogger.com is owned by Google. So everything you post gets into the Google Search engine eventually. You're also going to use Ping-O-Matic to notify all the blog services about your posts so you get into other search engines like Yahoo! and MSN.

Next, you need to get some articles up so you can get an Adsense account and make a little money with that too. You need some content in your blog before you can display Adsense ads and affiliate links.

You can write your own articles (if you have time), have a freelance writer do it, or you can get free articles at EzineArticles.com.

Setting Up Your Blog

Just go to Blogger.com and create a new blog. You'll want to create a new blog for every product you promote. I recommend you start with Affiliate Cash Secrets for your first promotion because the affiliate program pays up to 75% commission monthly.

Once you create your blog, go to Settings. Under the Basic tab, add a description of your blog. The title can just be "Affiliate Cash Secrets." I put "Building Your Automatic Money Machine" for the description. But you can enter whatever you want.

I also set Show Email Posts to NO. I don't want any distractions in my blog. No external links, etc. My visitors are there to do one thing of two things: click on an affiliate link or an Adsense ad.

Next click the Formatting tab. Select "Show 1 Post on the main page." I only want one article on each page because that gives the reader a stopping point where they come to my resource box and click through to my site.

Post template - here's where you can add your resource box to appear on each page. It will not update your entire blog. But it will appear in the HTML editor every time you make a post.

Now click the Comments tab.

Default - new posts do NOT have comments. Again, you don't want any distractions on your site. This isn't a "fun blog," it's a "money blog."

Finally, click the Template tab. If you want a different template, click "Pick New." Google has a ton of tutorials on how to edit your template so I won't cover that here. But you'll notice on my blog that I changed my Links and put the Adsense ads on the side bar.

When you're finished posting, go to Pingomatic.com and enter your blog name and URL. This will notify all the search engines that your blog has been updated. Only ping when you have added new content or made significant changes to your blog.

I would add about 10 pages to start. Then add 3-5 pages a day. After 3 months at 5 pages a day, you will have 450 pages listed in the search engines. That could easily generate a few hundred visitors a day to your blog.

Back Links from sites with a PR (page rank) of 5 or more will significantly increase your search engine rankings. And you'll get crawled faster too. You can see the page rank of any site by installing the Google Toolbar at http://toolbar.google.com

To get free back links, you'll need to submit your original articles to these directories. You can use articles from the directories below as examples to write your own. Just make sure the end result is original content. And if your article is good, it may get reprinted by thousands of publishers.

Increase Web Site Traffic - Part 6

Article Marketing
If you're serious about making money online, article marketing should be one of your main promotion strategies. It's a great way to build a consistent flow of traffic.

Here's how it works:

Each week, you write at least one article about the product you are promoting. It doesn't have to be long 250 - 350 words is ample. If you make it too long, your reader may never get to your resource box.

If you are promoting Affiliate Cash Secrets, you could write articles about affiliate marketing and promotion. For example, "10 Ways to Profits from Affiliate Marketing" or "7 Steps to Affiliate Marketing Success."

Whatever you write about, just make sure it doesn't read like a sales letter. Your articles should be purely informative.

How You Get Traffic from Your Articles

First, you should submit your articles to all the popular article directories. When webmasters and ezine publishers look for free content to reprint on their websites and in their newsletters, they turn to article directories.

In exchange for the free content, they agree to leave the article intact and include your resource box. This is where you get your traffic. Every time someone reprints one of your articles, your resource box is included with your name and a link to your site or an affiliate site.

You should start with 10 articles. That will get you started as an expert author at EzineArticles.com, the number one article directory on the Internet.

EzineArticles.com alone gets about 40,000 visitors every day, so your articles are very likely to be picked up and reprinted by several publishers.

Here are the top places to submit your articles:

You can find more directories by searching on Google. But I highly recommend you start with the list above.

But Satyajit, what if I can't write?

If you can't write or simply don't have the time, you can hire a ghost writer at http://elance.com. In fact, I use ghost writers when I don't have time to do it myself.

Ghost writers will typically charge around $5 per 400-word article. So if you want 100 good articles, it's gonna cost you $500.

Increase Web Site Traffic - Part 5

Forum Marketing
Forum marketing is definitely one of the most effective forms of free advertising. If you've got time on your hands, but no money to advertise, this should be part of your daily routine.

Forums are free advertising sources and if you spend an hour a day posting in multiple forums you will capture leads and you will make sales -- for any product you promote.

The concept is simple. You act as if you are not selling anything (which in fact, you are not!) All you are doing is interacting with people that match the product you are promoting and are therefore likely to buy it if they look at the offer. Your offer is appended to your signature automatically in every post you make.

The job is simply to have fun! That's it! Really there are no catches here, no strange angles. The only thing you can't do is talk openly about the product you are promoting because it just doesn't work.

Here are five approaches to successful forum marketing:

1. Answer questions. If you're an expert on the topic, you can easily help people who ask questions in the forum.

2. Ask a question. If you're not an expert on the topic (i.e. affiliate marketing) there must be a lot of things you want to know. This is a quick and legitimate way to add a lot of posts to any forum.

3. Ask for a critique. Say you write an article and post it in your blog. Make a quick post to ask what people think. You'll not only get exposure for your signature. You'll also get a good back link to your blog.

4. Ask for an opinion. If you come across a product or service and want to research it first. Forums are a great place to find out. For instance, you could make a post that says, "Has anyone had any experience with this product...?" It's that simple. Just go to ClickBank and ask about every product in the marketplace!

5. Offer an article. You wrote an article, published it to your blog, and asked for a critique in the forums. Now go back and make a post offering your article for publication with the condition that they leave your resource box intact.

To get started, visit one of the high-traffic forums below and sign up for an account.

Next, log in and update your Profile. This is where you can add your signature which will appear at the end of every post you make.

Read the rules about posting. Basically, you either ask specific and relevant questions or you answer questions by replying to posts that other Warrior members make.

Start by looking at what others are posting and how people are replying to those posts. Once you get a feel for it, post as much and as often as you can. Never advertise in your posts (except where permitted). Let your signature do the work for you.

And don't forget to use a tracking link so you know where your sales are coming from...

You can get a surprisingly large amount of sales from affiliate links that were posted in forums on discussions about the programs you promote. You should say something positive about the product and then ask if anyone has heard of it.

There are a lot of newbies posting in forums who are desperately seeking direction to help them start making money online. Whenever you see a post like that, reply and say, "Hey - Check out this site..." and explain how it really helped you.

Increase Web Site Traffic - Part 4

Targetted Traffic Exchange.
An easy way to get free traffic is through exchanges. You just have to enter your websites URL or affiliate link and it will be displayed in rotation with other members of the traffic exchange. You can also get traffic credits for referring other people.

These are the best traffic exchange services to use:

Increase Web Site Traffic - Part 3

Quality Internet Classified Ads.

Internet classified ads are just like the classified ads that are in your local newspaper. The only difference is that they are on the Internet.

Most of the free classified ads are junk and never get read. Look for sites that are well organized and up to date. In most cases, paid ads will produce better results. However, I will recommend Mike Filsaime's Free Advertising Blog because his website gets a ton of traffic and You can post your ad every day.

Remember, any classified ad you place is a teaser. Your only goal is to get people to click on your link. So write short, compelling ads similar to those you see on Google. See 'Part 2' for details on writing good ads.

Here are some classified ad companies to start with:

Increase Web Site Traffic - Part 2

Opt In List Building.

Just as the title indicates, these services allow you to build your own mailing list. List building networks are based on a multi-level matrix anywhere from 7 levels deep to infinity. It's based on the same concept of M-L-M.

While I don't recommend using Viral Traffic Exchanges as your only promotion strategy, it is a great way to generate 100% free traffic over time.

The key to success with these multi-level traffic generators is to get other people (your downline) to promote for you. You do that by helping them succeed.

Here's an example. If you get 10 people to sign up with Your Lucky List, your hope is that each of them will sign up 10. Now you have 100 people in your downline. And if each of those hundred sign up 10, you have 1000 in your downline.

That's in a perfect world. But it doesn't usually work that way. Most people won't take action and promote it. So you don't build a downline and your traffic is minimal (at best).

So the big secret in any MLM is to train your front line to promote and encourage them to do the same for their front line. You multiply your efforts by training others to build your downline for you.

Once you get a few people on your list, you can send your email ad to everyone in your downline (usually once a week). Your downline can not send messages to you. But you agree to receive email from everyone in your upline.

You can filter these emails into the trash, but I don't. Instead, I filter them into a folder to look at later. Why? Because they contain ads that I may want to use in my own advertising. And sometimes I find good offers on products to buy and sell.

Here are the best list builders online:

Increase Web Site Traffic - Part 1

Traffic. When it comes down to it...you can have the best product to promote and a relentless follow-up system...but if you can't generate traffic, you won't make any sales.

Once you learn to generate quality, targeted traffic, you can promote anything you want and know that you will turn a profit.

Important: don't waste your time on hyped-up traffic scams that don't work. These tactics are a waste of your time and money. If it sounds to good to be true, it probably is. The sole purpose of these sites is to collect YOUR email address and sell you products.

Think about, if a business can generate so much traffic, why would they give it to you for free? And if it were so profitable to blast your ad to 5 million people, why only charge 20 bucks?

Here are some free traffic tactics to avoid like the plague:

  • Auto-Surf Programs
  • Guaranteed Hits
  • Safe Lists
  • Ad Blasters
  • Search Engine Blasters
  • FFA Sites and Link Farms

That said, there are several free traffic strategies that do work and we'll get to those in the next few steps.

How to Write Effective Ads.

Are you familiar with AIDA? It's an acronym that stands for: Attention, Desire, Interest, Action.

This is a tried and true copywriting technique you should always refer to when you write any advertisement.

  1. Get the readers Attention with with a captivating headline. Your ad is going to be next to many others, so you need to stand out in the crowed.
  2. Maintain their Interest with benefits that support the claims made in the headline. Let them know what you're offering.
  3. Create Desire by telling them what they they'll get if they take action right now. People want to know, "What's in it for me."
  4. Give them an obvious call to Action. Click the link below... Sign up now... Hurry before it's too late...Don't miss your chance to... etc.

Creating Unique Ads

Most affiliate programs provide pre-written ads for you to use – don't use them! Well at least not word for word. Make them unique and you'll get much better results.

  1. Add a personal endorsement. With all the hype online, people are more likely to read and click on something that you personally recommend.
  2. Re-write a section from the sales letter or use a testimonial for the product you are promoting. That's an easy way to get content for a good solo ad.
  3. Use other people's ads. One of the bests ways to come up with ideas for good ads is to read ezines. Look for ads that catch your eye. Modify them to fit the product you're promoting and add your own personal touch.

Always Track Your Ads

Use the ad tracking software included with your membership to track visitors, sales, conversion rates, and net profit fro every ad you place. Track everything - even free marketing. Nothing is free if it takes up your time and does not produce results.

This information is critical for determining how well each ad campaign does and how well you're converting visitors into sales. Sometimes you just need to tweak your ad copy and run the ad again for better results.